Committed to scaling businesses with focus and depth
Services
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Defining Core Category and Market Potential: Determine the size and growth potential of your market.
Segmentation & Positioning: Define and analyze your target audience to customize your strategies. Craft and enhance your brand and product positioning to differentiate in a competitive market.
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Product-Market Fit Analysis: Evaluate how well your product meets the needs of the target market.
Go-to-Market Strategy Development: Plan and execute strategies to introduce your product to the market effectively.
Revenue Optimization: Align product development and pricing strategies with commercial goals to maximize profitability.
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Strategic Decision-Making Support: Craft clear and impactful board reports, translating complex metrics into actionable insights that empower the Executive Leadership Team (ELT) to make informed decisions. Align strategies with board directives and investor expectations to drive long-term success.
Targeted Investor Relations: Develop persuasive investor presentations and manage ongoing communications to keep investors engaged and informed. Ensure that all communications align with strategic goals and convey a clear vision for the company’s future.
Clients
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Evidenza
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Mottongaba Films
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Curewiki
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TakeOne
About me
With roots in Belgium and the US, I bring a global perspective to my work, enhancing my ability to craft strategies suited to diverse markets and cultural nuances. My dual finance and fine arts degree from NYU Stern has shaped a balanced approach, combining analytical precision with creativity to solve complex business challenges. At Capco, I led the research workstream, diving deep into market insights to inform strategic decisions. Later at Iron Mountain, I led the EMEA product team to align product strategies with market needs and drive growth opportunities.
I believe in building long-term client relationships and working closely to translate insights into practical actions that lead to sustainable results. My focus is always on cutting through the noise, prioritizing what’s essential, and making a meaningful impact that supports lasting success.